Jonathon O'NeillP=pi
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jonathononeill14@gmail.com · Chicago, Illinois

About

A coach who started with his own interference.

I started coaching in Northern Ireland in 2010 with a clear idea of the job: make players better at football. During my postgraduate study, one equation changed what I thought that meant. Performance is potential minus interference, and some of the biggest interference I found was in me.

Jonathon O'Neill on the touchline during a match, hand to his chin, watching the game
On the touchlineNorthern Ireland

The first test I failed was public. A player of mine was assaulted on the field, the referee gave nothing, and I stormed onto the pitch. I was sent off, and a substitution went wrong in the chaos that followed.

I had lost self-control, and once I lost it I stopped deciding well. So I worked on it like any other part of my coaching. When the same situation came round again, I stayed calm and made the call the game needed. Read the full story.

The standard I hold myself to came earlier, from the boxing gyms I grew up around in Belfast. My grandfather, Mike Callahan, worked in boxing as a promoter and matchmaker. My uncle, John Breen, trained fighters, and his gym ran on high demand and high support at the same time. He treated the people in it like family. I didn't notice how much of that I had carried with me until I started coaching.

Stay with me. Breathe and work, work and breathe.John Breen, in his boxing gym

Since 2010 I've coached in Northern Ireland, Canada, China and the United States, from primary school programs to academy and senior football. On the football side, my thinking starts from one idea: perception and decision come before technique. Every action is communication, decision and execution, so I coach what a player sees and chooses as well as what their feet do.

Over those years I built a system for the other half of the job: self-awareness, confidence, self-control and the other skills that decide performance, with equal weight on a player's wellbeing and growth as a person. In 2020 we turned it into technology, and today a team builds HeadCoach, a performance and readiness platform for athletes, coaches and clubs. I'm co-founder and President.

These days most of my week belongs to Chicago City Soccer Club, where I also coach two teams. Staying on the grass keeps the rest of the work honest.

Now

Director of Football

Chicago City Soccer Club

On the grass

U18 Girls Academy Head Coach, and the U14/15 boys

Chicago City Soccer Club

Off it

Co-founder and President

HeadCoach

One line from a coaching textbook, and the question I still coach by.

Every session, every mentoring call and every player I analyse starts from the same question: what is in the way?

1:19, captionedRecorded for The Lowdown
Read the transcript

"I did my postgraduate in coaching at the University of Central Lancashire. There was a part in our EQ module, in a book I was reading. I believe it was called Emotional Intelligence Coaching. And there was a nice little equation in it. Performance is equal to your potential minus interferences. And my head just started going: what is interfering with my potential? Because as a coach, your job was to improve football ability, but your ability won't come out unless we have removed as many interferences as possible. It led me to a journey where I was reflecting on my values, and what had interfered with me doing my best. There's probably a lot of coaches out there who are better than me, more tactically adept. But I feel like it accelerated my development as a coach and a person."

The belief
All a coach can do is create the conditions and environment that let players improve themselves and each other.
01

Psychological development is part of performance, so it gets planned into the training week.

02

Perception and decision come before technique.

03

Report what the research says, and say where it runs out.

Influences

Whose ideas I build on.

Good coaching borrows, and should say where from. These are the six I go back to most, and where you can see each one in my work.

Raymond Verheijen

Football as a chain of actions, and Football Periodisation.

Where it shows. CDE, and sessions that look like football.

W. Timothy Gallwey

Performance is potential minus interference.

Where it shows. The question every session starts from.

Lisa Feldman Barrett

Emotion as something the brain constructs.

Where it shows. Emotional skills coached as skills, with names, routines and practice.

Abraham Maslow and Scott Barry Kaufman

Deficiency needs and growth needs, and Kaufman's update of Maslow in Transcend.

Where it shows. Person first, and coaching to a player's growth as well as their gaps.

James Clear

Habits that start from identity.

Where it shows. Habits worked back from what a player needs.

Vanessa Urch Druskat

Team emotional intelligence, built through norms and routines.

Where it shows. The team culture workshops.

Further reading, including the emotional intelligence models I use
  • Jean Piaget, Erik Erikson and James Marcia: how children think and form identity, read with their limits.
  • Jim Loehr: purpose, character and starting with the end in mind.
  • John Mayer and Peter Salovey: emotional intelligence as four abilities that can be developed.
  • Daniel Goleman and Richard Boyatzis: emotional intelligence in leadership and self-management.
  • Reuven Bar-On: emotional-social intelligence and wellbeing.
  • Martyn Newman and Judy Purse: the RocheMartin model of emotional and social intelligence.
  • Edgar Schein and Chris Argyris: the distance between the values a group states and the ones it lives.

Sources

  1. 1Neale, S., Spencer-Arnell, L. and Wilson, L. (2009). Emotional Intelligence Coaching: Improving Performance for Leaders, Coaches and the Individual. Kogan Page. Publisher
Career

Sixteen seasons, and still coaching.

From grassroots and primary school programs in Northern Ireland to academy football in three more countries.

2025 to present

Chicago City Soccer Club

Director of Football · U18 Girls Academy Head Coach

Works across the football side of the club: the playing model, coach education and football technology. Coaches the U18 Girls Academy and the U14/15 boys.

2020 to present

HeadCoach

Co-founder and President

Began as a coaching system for players' emotional skills and wellbeing, and became technology in 2020. Now a wellbeing and performance platform for athletes, coaches and clubs, live on iOS and Android since February 2024.

2024

Seattle Celtic

Head Coach, Elite Academy

Coached the U13, U15 and U17 Elite Academy squads in the same season.

2022 to 2023

London TFC Academy

Head Coach, OPDL · Director of Player and Coach Development

Coached in the Ontario Player Development League and led player and coach development across the academy.

2019 to 2020

Burnley FC International

Head Coach, Tongliao City, China

Led three teams full time and mentored UK and Chinese coaches, until COVID-19 ended the program.

2018 to 2019

Vancouver Whitecaps FC

Head Coach, Saskatchewan Academy Centre

Led the full-time program for U17 and U15 boys, U14 girls and the U10 to U13 prospects pathway, alongside coaches, physiotherapists, sports scientists and psychologists. Opened a goalkeeping academy, rebuilt the girls academy and opened a second provincial centre.

2017 to 2018

Knockbreda FC

First Team Assistant Manager · U20 Head Coach

Senior football in the NIFL Premiership, and the U20 program.

2010 to 2018

Irish Football Association · St Mary's FC

Player Development Programme Coach · Youth Development Coach

Player development, grassroots and primary school programs, and one age group coached from U13 to U19 over six years.

Qualifications

Licences and study.

2026
Football Periodisation Pro Course, NEC Nijmegen, Netherlands
2026
Louis van Gaal Coaching Course, Netherlands
2024
UEFA A Licence, Irish Football Association
2017
UEFA B Licence
2016
IFA Youth Licence
2016
Postgraduate Diploma, Sports Coaching, University of Central Lancashire
2015
BA (Hons), Sport Development and Enterprise, University of Central Lancashire
Levels 1 to 3
FC Evolution ProCourse
Certified
RocheMartin, Emotional Intelligence

Start with twenty minutes.

Tell me about the player or coach, and what you think is getting in the way. If I'm not the right person to help, I'll tell you who might be.

Book a free intro call Or email jonathononeill14@gmail.com
Book a free intro call