The player and the person.
Sixteen years, four countries, and still coaching two teams every week.

Every player I've coached has had the same two needs: to get better at football, and to get better at handling themselves.
I started coaching in Northern Ireland in 2010, and since then I've coached in Canada, China and the United States, from primary school programmes to academy football.
The standard I hold myself to came earlier, from the boxing gyms I grew up around in Belfast. My grandfather, Mike Callahan, worked in boxing as a promoter and matchmaker. My uncle, John Breen, trained fighters, and his gym ran on high demand and high support at the same time. He treated the people in it like family. I didn't notice how much of that I had carried with me until I started coaching.
On the football side, my thinking starts with one idea: perception and decision come before technique. Every action is communication, decision and execution at once, so I coach what a player sees and chooses as well as what their feet do.
Over years of coaching I built a system for the second need. It covers self-awareness, confidence, self-control and the other emotional skills that decide games, and it gives the same weight to a player's wellbeing and growth as a person. In 2020 we turned that system into HeadCoach. Today a team builds it as a performance and readiness platform for athletes, coaches and clubs, and I'm co-founder and President.
I'm now Director of Football at Chicago City Soccer Club, a 95-team club, where I bring both halves to how its players and coaches develop. I also coach two teams there, the U18 Girls Academy and the U14/15 boys. Staying on the grass keeps the rest of the work honest.
The app has been live on iOS and Android since February 2024.
Director of Football
Chicago City Soccer ClubU18 Girls Academy Head Coach, and the U14/15 boys
Chicago City Soccer ClubCo-founder and President
HeadCoachAll a coach can do is create the conditions for players to improve themselves and each other.
Psychological development belongs inside performance.
Perception and decision come before technique.
Report what the research says, and say where it runs out.
Whose ideas I build on.
Good coaching borrows, and should say where from. These are the thinkers I go back to, grouped by the question they help me answer.
Football Periodisation, and the game as a chain of actions
Performance = Potential − Interference
How children think and form identity, read with their limits
Emotion as something the brain constructs
Safety and growth needs, and Kaufman's update of Maslow in Transcend
Habits that start from identity
Purpose, character and starting with the end in mind
Emotional intelligence as four abilities that can be developed
Emotional intelligence in leadership and self-management
Emotional-social intelligence and well-being
The RocheMartin model of emotional and social intelligence
Team emotional intelligence, built through norms and routines
The distance between the values a group states and the ones it lives
Roles since 2010.
Where I have worked, and what I was there to do.
Leads the Football function across a 95-team club: the game as the model, talent identification, player movement, phase leads and coach education. Coaches the U18 Girls Academy and the U14/15 boys.
A coaching system for the skills that decide performance, turned into technology in 2020. Now a performance and readiness platform for athletes, coaches and clubs, built by a team, live on iOS and Android since February 2024.
Coached the U13, U15 and U17 Elite Academy squads in the same season.
Coached in the Ontario Player Development League and led player and coach development across the academy.
Led three teams full time and mentored UK and Chinese coaches, until Covid-19 ended the programme.
Led the full-time programme for U17 and U15 boys, U14 girls and the U10 to U13 prospects pathway, with coaches, physiotherapists, sports scientists and psychologists. Opened a Goalkeeping Academy, rebuilt the Girls Academy and opened a second provincial centre.
Senior football in the NIFL Premiership, and the U20 programme.
Player development, grassroots and primary schools programmes, and one age group coached from U13 to U19 over six years.
Licences and study.
Start with twenty minutes.
Tell me about the player or the coach, and what seems to be in the way. If one of my options fits, I'll say which one. If none does, I'll tell you that too. No pitch, and no obligation.
Book a free intro callUEFA A Licence. Coaching since 2010 in Northern Ireland, Canada, China and the United States.
Or email jonathononeill14@gmail.com